Something Better Than A Good Idea
By Terry Whalin @terrywhalin
Writers are swimming in a sea of
ideas is a statement bestselling author and editor Elizabeth Sherrill
said years ago in a class I was taking from her at a writer's conference. I find
good ideas come to me often and I try and capture them. Here's what is better
than having a good idea: taking action on that idea.
Each week I write these articles
for The Writing
Life. I have a steady group of people who receive these entries through
their email addresses. Yet this list isn't increasing and in fact each week is
declining when a few people unsubscribe. How can I increase the number of
subscribers? The answer is simple. I need to be telling more people or a
different group of people about the availability of this email
resource.
I took action on this need. I
wrote an email, showed the variety of articles and sent it to my email list.
Also I crafted a similar email and sent it to a different email list. Overall I
sent this email to thousands of subscribers where I encourage readers to
subscribe to get my blog updates through their email.
Of course, those readers
have to open my email and take action on my suggestion for anything to
happen—but at least I called the idea to their attention and increased the
possibility of getting more subscribers. It was more than a thought or idea. I
took action on my idea and turned it into a communication tool with my
readers. Here's where you can subscribe and receive these entries through your email.
Where do you need to grow as a
writer? Do you have a book which is in the market but not selling? What steps
can you take to be telling more people or book on a podcast or radio show? While
it is easy to blame others in this process, I return to one of my consistent
themes: I have to take my own responsibility for my own success. What actions
can I take to reach a new audience? What do I need to learn to execute this
idea? For example, I understand many authors are having success with their sales
through the book area of Tik Tok. I have never done a Tik Tok video. I have
access to some teaching on this topic but need to make the time in my schedule
to take the teaching and then apply it to my writing life. Taking action is a
much better step than having the knowledge and the idea.
What ideas have you had which are
only ideas because you didn't take action on them? Make a plan and commit to
moving forward. Let
me know in the comments below.
Labels: action, email marketing, ideas, persistence, Something Better Than A Good Idea, subscribers, Terry Whalin, The Writing Life
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