Saturday, January 14, 2012

Cast a Big Vision

Editor’s Note: This article is the fifth in the Content into Consistent Income Series. Here are the links to the other articles: Use Your Content in a New Way, How to Keep Them Coming Back, Set It and Forget It and Be More Than a One-Hit Wonder.

If you’ve followed the Content into Consistent Income Series, then you already know that there’s a truckload of profits waiting for you on the backend of your site. That is, you can make extra money by offering more products and even more expensive complimentary products to your members.

Now, one option is to be an affiliate for related products and services. The better option is to create these products yourself. That way, you keep 100% of your profits.

Here’s what I suggest: While you’re planning your first membership site, you should also simultaneously plan what complimentary products you’ll sell on the backend. And one way to make money on the backend is by creating a family of related sites and linking them together.

Let me give you an example from my friend and mentor Jimmy D. Brown. He runs the following two membership sites:

InfoProductPipeline.com – this site teaches to create an entire empire of information products that you can offer for $17, $47, $97, $997, $1,497 and even more.

Traffic-Fuel.com – This site teaches how to get completely free traffic to any website.

You can see why linking these sites together (cross-selling them on the backend) works. Any marketer needs to learn how to create content, so they join Contentnaire™.

Every marketers – even if they create their own products – will want to drive free traffic to those products so they will join Traffic-Fuel to learn how to get bigger paychecks.

Tip: The advantage of creating a family of sites goes beyond merely having something to sell on the backend. A family of sites also helps you develop your brand and grow your brand recognition. And that means more sales, more customers and more profits.

Now let me give you a few examples of how you can create a family of membership sites around a related niche (or even around a singular topic):

• Let’s suppose you run a health site on the topic of lowering one’s blood pressure. You might also create sites around similar problems, such as lowering cholesterol levels and leading a heart-healthy lifestyle.

• Maybe you run a training site that teaches people how to housetrain their new puppy and teach him basic manners (sit, stay, etc). You might create another site focused on getting rid of problem behaviors such as jumping, biting, digging and similar. Your third site might be for those who want to teach their dogs tricks. You might even create another sites centered around dog agility.

• You run a homeschooling site that focuses on delivering lesson plans and ideas for math. You can create a family of sites on other topics such as science, English and history. Or, you can offer homeschooling lessons by grade (e.g., 7th grade, 8th grade, 9th grade, etc).

When you’re building your first membership site, ask yourself: What ELSE do my customers want?

Do your market research to find out what other products they’re currently buying. Then create a family of sites around related topics. It’s the quick and easy way to tap into the backend profits… on autopilot!

Are you ready to get started? I wrote this series of articles to show you how to start your own membership site. I invite you to check out the details and start your own site through the Simple Membership System. You can have a big vision for your writing and it begins with one small action step.

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