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Saturday, January 07, 2012


You Can Set It and Forget It

Editor’s Note: This article is the third in the Content into Consistent Income Series. Here are the links to the first article (Use Your Content in a New Way) and second one (How to Keep Them Coming Back).

Quick, what is it about a running a membership site that makes you NOT want to run one? If you’re like most marketers, the idea of being chained to your computer week after week delivering content is a major downside.

When you first got online, you probably had dreams of living the “Internet lifestyle.” You couldn’t wait to get away from the daily grind and job responsibilities. And yet if you run a membership site, it can feel like a job. You can’t see yourself running off to play on some exotic beach when you need to upload content at least once a week or more.

One alternative is to outsource this task. That is, you hire someone else to upload the content every week when you’re not available. But outsourcing comes with it’s own problems – namely, you need to have 100% trust your freelancer to upload the content on time.

So if you haven’t yet developed a relationship with a freelancer, you probably won’t feel comfortable leaving your business (and your customers’ satisfaction) in a stranger’s hands.

Now before you toss aside the idea of ever having a vacation while running a membership site, let me give you two game-changing words: Autoresponder delivery.

You see, with a traditional membership site (like a Private Label Rights (PLR) site), all members get the exact same content. So the person who just joined today is going to get the same content this month as the person who’s been a member for a year. Next month, everyone gets the same content again.

Obviously, this doesn’t make sense if you’re running a training site. That is, you want everyone to start with lesson #1 and get the lessons in order. So the person who joins today gets lesson #1. Meanwhile, the longtime member may be getting lesson #50.

The solution? A true “set it and forget it” model, which you can achieve by delivering all the content using an autoresponder.

Here’s how it works…

1. You create content for your entire course. So if you have a yearlong course with weekly lessons, you’d create 52 lessons. If you have a three month course with weekly lessons, you’d create 12 lessons.

2. Load your course into your autoresponder. Next, you need to get an autoresponder through a service like Aweber.com or GetResponse.com. Simply load up your messages into your autoresponder. Set the first lesson to go out immediately after the customer joins the course. Set each subsequent message to go out on a weekly basis.

3. Create a sales letter. Now create your sales letter and insert your order button (from a payment processor that accepts recurring billing, such as PayPal).

4. Drive traffic to your site. Here you can use all the usual methods of driving traffic, such as affiliate and joint venture partners, content marketing, pay per click marketing, social media marketing and similar.

5. Play golf (or whatever). Now the members roll in and your autoresponder takes care of the rest, leaving you free to do what you want!

Just imagine: You could set up multiple autoresponder-based, fixed-term membership sites. Just set one up, drive traffic and move on to setting up the next one. Rinse and repeat until you’re making as much money as you want! You can learn the full story on how to establish your own membership site with the Simple Membership System.

In my next article in this
Content into Consistent Income Series, I’m going to show you how to create a backend offer. Watch for it in a few days.

As you can tell, I believe there is huge potential for every reader through the Simple Membership System. It gives you the ability to set it up and forget it.


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1 Comment:

At 2:45 PM, Blogger Heather Marsten Left a note...

I just wanted to thank you for the interviews you share. I usually listen to them after the fact, but have gleaned some wonderful information from them. My favorite so far is the Jerry Jenkins interview. Thanks for sharing these with us.

 

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