Sunday, January 15, 2023

Change Can Mean Opportunity

By Terry Whalin @terrywhalin

When it comes to change, Im as guilty as the next person. I love my routines and doing things with a system and pattern. At times, I complain about the constant changes around me in technology, in my personal life and in my work in publishing. It is not easy to make these constant adjustments yet they are a part of our publishing world.
In the articles, I write about what Im learning about the publishing world and heres a simple truth: if you lean into those changes and watch for them, they can mean opportunity for your writing life.  I want to give you several examples of how you can seize the opportunities from change.
New Publications
The magazine world is in constant change. Because Ive worked as a magazine editor, I understand the business side of producing these publications. Each publication must have subscribers but the bulk of the publication is normally paid through advertising. This fact explains the costly nature of such these ads. When you find a new publication, I encourage you to read it, study their guidelines then make a strong pitch to the editor. That editor is looking for regular contributors to the magazine and you have the opportunity to become one of those writers.
New Editor
At the magazines and book publishing houses, new editors enter the marketplace. Some editors who have been there for years are retiring and are replaced with younger editors. These new editors are looking for writers and the change is your opportunity to become one of them.
New Literary Agent
The agencies are often adding new agents or changing agents. To catch attention, you have to have the right pitch or proposal. These new agents are looking for a list of clients who they can sell into the market. Through your research and excellent writing, you can stand out and be someone they want to sign to their agency.
New Publisher
On a constant basis new publishers are entering the marketplace. A key action step for every writer is to ask good questions before signing with the publishing house. One of my Morgan James authors who just signed with us was exploring different publishers. One of the innovative steps he took was to order a book from each of these places. Then with a book in hand, he could check the quality of the product, see how quickly they delivered it and much more.
How To Find These Changes
The trade magazines like Publishers Weekly and Rush to Press from the Evangelical Christian Publishers are places to begin to notice shifts and changes in the market. With each contact, you have to make a good and appropriate pitch.
Continue to Build Relationships
I encourage you to continue to build relationships in the publishing community. As Ive often said in these articles, who you know is as important as what you know. As you attend writer's conferences, you should exchange cards and information with everyone you meet—not just the faculty. When you get home from an event, input the information into your phone or computer so you have easy and continual access to it. Are you and I connected on LinkedIN? If not, follow this link and send me a connection invitation.
As editors and publishing people, we are actively looking for authors who can be a good fit for our company. You can seize these opportunities if you are aware of it and make the right pitch. How are you taking advantage of these changes and turning them into opportunities? Let me know in the comments below.

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