Sunday, September 04, 2022

The Best Marketing Plan

By Terry Whalin @terrywhalin

Authors are on a continual search for the best marketing plan. After being in publishing for many years, I will tell you that you plan will be different than mine. A cookie-cutter, one-size-fits-all plan does not exist. There is no formula and if a formula existed then every book would be a bestseller and successful. There are some great books which are not marketed and never get discovered. I've purchased other books which aren't that well-written yet because of excellent marketing, they become bestsellers.
To discover the best marketing plan is a process and takes continued effort to try a new tool, use it, then evaluate if the process helped you sell books and if not, try something else until it works. From my experience while there is no formula, there are continued practices such as having your own website, blog and email list. Some people sell many books on the radio and others through podcasts. Others sell books through live events or zooming into book clubs. There are many different ways to market your book. I have a shelf full of these books and each of them have valuable insights.
In these articles, I've written about how Jack Canfield and Mark Victor Hansen followed the rule of five when they launched the Chicken Soup for the Soul books. You can read this old post to learn more about this practice. I encourage your perserverance in this area of marketing your books. It will pay off. Once a month I blog for Writers on the Move and several years ago I wrote the story of bestselling author Andy Andrews. Follow this link to learn the story and see the persistence and perserverance that Andy endured before he hit the bestseller list. 
I encourage you to read how-to write books and apply the material to your writing life. Each book will have insights for you. The updated edition of Jumpstart Your Publishing Dreams is available in bookstores across the country. Several years ago I got this image from a reader along with his appreciation. Notice all of the post-its stuck in this book and how he found insights in my book.
In 10 Publishing Myths, the conclusion of each chapter includes an MBA (Myth Buster Action). Many things in the publishing process are outside of our control as authors. This book emphasizes the aspects you can control and encourages you to take action in this area. If you haven't read my book, I encourage you to take advantage of this special offer (follow the link).
From my experience in publishing, the Best Marketing Plan is a plan that you as the author will execute—and not just once for over and over for the long haul. My biography of Billy Graham was published years ago but I continue to promote it every day. As the author, you have the greatest passion for your book and need to focus that passion into your regular marketing efforts to continually sell books.
Where have you found the best marketing plan? Let me know in the comments below.

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