Sunday, June 14, 2020

Learning Curve and Offer


By Terry Whalin @terrywhalin

Last week I launched a book funnel promotion for my 10 Publishing Myths book. I've been working on this funnel for weeks. In late February I attended a three day intense book funnel boot camp. There was a great deal of homework before we attended the boot camp plus each day was long hours of instruction with assignments in the evening. In this process, I'm using many new tools and programs—including my email program.

Part of this training included a sequence of emails to tell people about your book. I carefully worked on this sequence, rewriting it for my book and other details. Got it loaded and checked in my new program. I was preparing to launch it. Then I goofed. Instead of sending four separate emails spaced out over days, I sent all four emails at the same time (whoops). So much for gently leading people and reminding them about my new book. With this error, I messed up the process.

My good news is the sequence of emails worked. I'm selling books (the goal) and even though not perfect, working on retooling other things behind the scenes. I'd love for you to check out my new offer. You get 10 Publishing Myths for only $10 and the shipping is FREE. As an additional bonus, you get over $200 in FREE bonuses when you buy my book. Just follow this link to learn more.

Why did I build this book funnel? I've watched other authors be successful with such a program. You sell books in this process. Some of our most successful authors at Morgan James Publishing are using this method and selling books month after month. These books are not just something the author sells but their book funnel is also driving bookstore sales (online and brick and mortar book sales). These authors have some of the top selling books from the publishing house—year after year.

Will it work for my book? I don't know but I'm trying. Each author has a learning curve and challenges in this process. I do and my encouragement to you today is to keep going. Keep trying new techniques to see if they will work for you. If they do, great. If not, then try something else. As you take action, you will move yourself way beyond the authors who do little or nothing.

In summary, if you are an author, here's the basic principles that I am doing:

* Watch and see what is successful for other authors
* Adapt that success for your own book and try it
* For every such change, there is a learning curve and mistakes
* Be forgiving of others and also with yourself, and then keep going forward.

What sort of learning curve are you experiencing? Let me know in the comments below.


How are you handling the learning curve as an author? Check out this article and unique offer from prolific editor and author. Get the details here. (ClickToTweet)

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5 Comment:

At 5:54 AM, Blogger Emily M. Akin Left a note...

Well, I guess you did a blast instead of a funnel, huh? We all make mistakes. Who knows, the blast might work better.

At 6:38 AM, Blogger Terry Whalin Left a note...


Thank you for this comment and the grace. Yes we all make mistakes and one key is to not let it stop you from keeping on and moving forward.


At 10:35 AM, Blogger Linda M. Kurth Left a note...

The book funnel sounds interesting. I'm wondering how big an email list an author has to have in order for the funnel to work well.

Linda M. Kurth

At 7:13 AM, Blogger Terry Whalin Left a note...


Thank you for this comment. WRiters can start a funnel with a small email list. The purpose of the funnel is to increase your email list size (as well as sell books).


At 1:51 PM, Blogger Linda M. Kurth Left a note...

Thanks, Terry.


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