Time for a Reboot
I love January and the fresh beginnings of a new year. Whether you are reading this article in January when I wrote it or in the middle of the year, any time is a great time for a reboot or a new start.
As I consider last year, I know some great accomplishments happened with new authors and my own writing life.
Yet some of my goals were not met and some projects were not completed. Do you have some of these projects? Here's my good news: you can reboot those projects and push them into the marketplace. Maybe your book didn't sell as many copies as you wanted. Then take a reboot and begin reaching new readers. As the author, you are the person with the passion for your book. Maybe your publisher has pressed on to other books and other authors—but you still love your book and want to reach more readers. My encouragement is you can do it so make your plans and push forward. When your old book generates some new sales and new momentum, then your publisher will notice and join you in the push. As the author, you are in the drivers seat of this passion and momentum.
Book publishing is not a sprint but more like a marathon. Some books shoot out into the marketplace and succeed while others are more of a slow burn and take time. If the author continues with their passion, these slow burn books can pick up momentum and begin to sell thousands of copies every month—but the author has to keep going on the marketing. My friend Sandra Beckwith has an inexpensive tool (yes 99 cents) called 365 Daily Book Marketing Tips. These insights come every day via email. Sandy sends you the full listing of the tips in a single PDF but I like the regular reminders through these daily emails. I do not take action on all of them but I read them and follow a number of the suggestions. Why?
As I've written about in the past, there is no single path to becoming a bestseller or achieving success with your book. If there were such a path, then every book would sell many copies and become a bestseller. Instead every author and every book has to find their own path. The author has to continually experiment and use tested methods to reach their readers.
Another resource is 5–Minute Book Marketing for Authors by Penny Sansevieri. Last year I wrote more details about this book (use this link). While I read this book last year, I marked my own book with numerous tags for action. As I look through them, I see more actions that I can take. I suspect each of us are in the same category. It's never too late to take action and get started. Make your plans and do it today.
For example, my biography of Billy Graham released over two years ago. In November, the audiobook version of the book released. At 99 years old, Mr. Graham is in his 100th year on the planet and the Billy Graham Evangelistic Association and Decision magazine are celebrating this milestone. One of my marketing ideas for my book was to create a study guide. Small groups and book clubs are always looking for these study guides to enhance their group. I began to write the guide for my book in 2015 or two and a half years ago. Last week, I dusted off that file and decided now was the time to write this study guide. I've written study guides for other books plus I've used numerous study guides for books. I have the background and skills to pull together this study guide. When completed and launched, it will give me a new tool to promote related to my book.
Does your book have a study guide with it? It doesn't matter whether your book is nonfiction like my Billy Graham biography or fiction? You can still write and launch a study guide. Maybe you need this tool for your own book. It is never too late to write it and get it out into the marketplace.
Do you have a project that you can reboot? Tell me about your action steps in the comments below.
Is it time to reboot your book or the marketing for your book? Get some ideas here. (ClickToTweet)
Labels: audiobook, beginnings, Billy Graham, book sales, fresh, January, marketing, Penny Sansevieri, reboot, Sandra Beckwith
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