Thursday, June 02, 2011

5 Keys to Writing & Selling Small Reports

Almost daily I speak with writers who have great passion for the printed page. These writers have dreams of getting their books published and building an audience. They have invested time in writing their story and getting it on paper. Yet they lack something critical: financial resources to be able to publish their book. They are stuck--and often unable to see that they are stuck and how to earn more money and get out of their situation to move forward and achieve their dreams.

I want to show you a different route to achieving your passion. It might not be an obvious path but it is a tried and true one which will allow you to get your material printed, touch an audience and earn the money to get your books into print.

Your dreams can be accomplished through writing and selling small reports. I've pulled together a new 84-page resource to teach you step-by-step how to do it. This Ebook is called The 31-Day Guide to Making Money Writing Small Reports. If you follow the link, you can immediately go to a page where you can instantly receive this report. It is backed with my no questions asked 60-day guarantee so it is a risk-free offer.

You don’t need to spend months creating a home study course in order to make money online.

Instead, you can make money in as little as 24 hours, simply by creating small reports. You can then sell them quickly to your own list, on your blog, using affiliates, by posting ads on sites like the WarriorForum.com and so on.

Here are five keys to making a fortune with these small reports…

1. Choose a Current Hot Topic

If you want to make a lot of money quickly – and if you want to build your customer list fast – then choose a current hot topic.

Doing so will help your report attract attention on niche forums, blogs, social media sites. You’ll even bring in traffic from the search engines.

How do you find a hot topic? Like this:

  • Follow conversations on niche forums to see which ones are getting a lot of views and passionate replies.
  • Read niche blogs to see which topics are getting plenty of comments and discussion.
  • Keep an eye on the Clickbank.com marketplace to see what types of products are flying off the virtual shelves.
  • Go to Amazon.com and look at the bestsellers in your niche.

2. Use “How To” In Your Title

The words “how to” are like a magic trigger that draws people to your report.

Just look at the difference between these titles:

• House Train Your Dog in Three Days vs. How to House Train Your Dog in Three Days

• Make Money Online vs. How to Make Money Online

• Get Rich vs. How to Get Rich

3. Offer Plenty of Tips and Examples

Choosing a hot topic and a great title will draw prospects to your order page like metal shavings to a magnet. But once they crack your report open, you need to wow them.

That’s because satisfied customers become repeat buyers.

How do you satisfy them?

a) First, you better deliver everything you promised on your sales page (and more).

b) Secondly, you should make your content easy to understand and digest by providing plenty of tips and examples.

So instead of simply telling someone to “write a good headline,” you should provide examples of good headlines (e.g., “The secrets of…”). Or instead of telling someone to cut 250 calories from their diet each day, you can give them ten tips and examples of how, exactly, they should do that.

4. Write a Part 2

One way to attract a flood of new buyers for your small report is by creating an enticing “Part 2” that you give away for free to all who purchased Part 1.

If Part 2 is even better than Part 1, you’ll have customers raving about it all around the niche… and you’ll have new prospects lining up to buy.

Example: You create a report called, “How to Get 30,000 Visitors to Your Blog.” You can then create Part 2: “How to Get Make $30,000 From Your 30,000 Visitors.” Part 1 offered your customers a desirable result (getting 30,000 visitors). But Part 2 offers an even more desirable result, because now your readers will find out how to turn those customers into cash!

5. Create a Tiered Pricing Structure One way to increase your conversion rate is by creating a sense of urgency. You can create this urgency by offering a tiered pricing structure.

Here’s an example:

• The first 100 customers get the report for just $10. • The next 100 customers get the report for $15. • Everyone after the 200th customer pays $20.

To make this tactic even more powerful, be sure to use a script that continuously updates the number of copies left. That way people really feel the fear of loss as they see the low-priced copies being snapped up.


You can make a lot of money by providing solutions to a hungry niche in the form of a small report.

You can further increase your income by using the five tips you just discovered! And the sooner you get started, the faster you can start pocketing that cash! I encourage you to take action on these five tips and your situation will begin to change.

Also check out The 31-Day Guide to Making Money Writing Small Reports. I believe it could be a valuable turning point to achieving your publishing dreams.

AddThis Social Bookmark Button

Labels: , ,

1 Comment:

At 11:11 AM, Blogger Unknown Left a note...

Great information :)


Post a Comment

That's the writing life...

Back to the home page...