An Idea Factory Packed with Inspiration

Almost daily I meet people who are stuck. They've created a product or book or service and need more people to know about it. Yet they have no idea how to take action and get publicity or increase their exposure (and ultimately sales).

If you are in this situation, then you need a copy of Marcia Yudkin's PUBLICITY TACTICS: INSIGHTS ON CREATING LUCRATIVE MEDIA BUZZ. For many years, I've subscribed to a weekly column Yudkin writes called The Marketing Minute. It is excellent. Now she's compiled and organized these columns into this excellent book which is packed with ideas.

The entries into eight parts: Why Pursue Publicity?, Your Attitude Counts, Stellar Publicity Successes, Understand Publicity Timing, Ways to Become Newsworthy, Frequently Overlooked Publicity Tools, and Dealing With Reporters. Each chapter is two pages long. It's the perfect book to pick up, read several of them--then take action on the ideas and improve your visibility in the marketplace. Most of the ideas are free or call for small investment of money but can reap large dividends in publicity and sales. As Yudkin explains in the introduction, "My tips apply whether you're promoting a major product launch, your long-established professional firm, a save-the-redwoods campaign, a church fundraiser or yourself as an authority."

Many chapters include a short quote as Food for Thought such as this one from John D. Rockefeller, "Next to doing the right thing, the most important thing is to let people know you are doing the right thing." (page 74)

Whether you need a jolt of creativity to your marketing or a fresh idea, reach for this title and keep it handy to refer to it again and again. I highly recommend this power-packed book.