Tuesday, November 18, 2008

Writers and Social Media

Many writers balk at the concept of marketing or interacting with the general public. To them, it's completely outside their comfort zone to interact with hundreds of people. Instead, they want to sit at their keyboard or typewriter and crank out more words which ultimately become books or Ebooks or articles.

Besides, they've taken the plunge and created a website. Isn't that enough of a reach into the marketplace?

They have surveyed the key personality traits of writers and editors. The bulk of these individuals are introverts who prefer peace and quiet to loads of noise and activity. So why do you insert yourself into the noise and activity of social marketing?

Some of you reading these entries will be surprised that in many regards I'm also an introvert who prefers sitting in the corner reading a book to being the life of the party. Yet I've always had a keen interest in marketing because I understand the vital connection between marketing and getting your product into people's hands.

What if you created the most amazing party or celebration and no one came? Or what if only a few people came? Wouldn't you be disappointed that no one accepted your invitation? A similar action takes place in the book world. Authors create well-crafted books and publishers take those books, edit them and distribute them into the marketplace. Yet if no one hears about the books and purchases them, then they remain in a warehouse. Ultimately the publisher sells the books for pennies on the dollar and destroys the rest of the books. They never find their audience and go out of print which is a very sad state of affairs--yet something which happens often in today's market.

As an author or want-to-be author, it is your responsibility to learn about the variety of means where you can touch the marketplace and connect with potential readers. There are an endless supply of ideas in this area. If you want to see the full range of ideas for authors, I encourage you to pick up a copy of John Kremer's 1001 Ways to Market Your Books which is over 700 pages. The index isn't included in the book and you have to download it online yet this resource is remarkable and highly recommended.

Here's a basic FREE resource to understand social media and small business. Writers are a small business and the sooner you begin to think of yourself in this manner, the better. John Jantsch has written this excellent and straightforward explanation. It's worth your reading time to absorb this 23-page Let's Talk, Social Media for Small Business Ebook and gain from John's insight.

Finally, it is easy to get overwhelmed with all that needs to be done as a writer--the writing, learning the craft of writing, the relationship building and the marketing. In a word, don't let it overwhelm you. Tackle what you can on a consistent basis--then let the rest go. The most important aspect from my view is to continually grow, improve and to be on that upward trajectory. As the old cliche goes, "Inch by inch, it's a cinch."

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4 Comment:

At 11:17 AM, Blogger Krista Phillips Left a note...

Excellent post! I in no way claim to be a marketing genious but it seems like common sense that in order to get people to buy your book, you have to... get people to buy your book!

It is a joint effort between publisher and author. The publisher can't do it without the author, and the author can't do it without the publishers help either.

Writing to be published is a 3 part plan:

1.) Write a killer book
2.) Get a publisher to publish said killer book.
3.) Get people to buy said killer book (aka market it!)

Gotta have all three to be successful right?

*sigh* Just gotta get that #2 done! Someday!

At 12:08 PM, Blogger Kristi Holl Left a note...

Although I drag my heels a bit at social media, it honestly is a godsend for those of us who are introverts. You can socialize from the privacy of your own home in your pjs. You can turn off the bells and whistles and have "quiet" conversations. You can converse with people around the world for free. You can do it after your own writing is done for the day--scheduling the social partying at your convenience. I really should be grateful for those networking opportunities that let me stay home!
Kristi Holl
Writer's First Aid blog

At 7:02 AM, Blogger Diane Left a note...

What is it about creative types that they are so often introverts? The makings of an interesting article.

"Inch by inch--it's a cinch!" LOVE IT!

I have partnered with an author/entrepreneur who excels at this Social Marketing thing. I'm still trying to figure out how to right click on my new MAC that only has one bar to click!

Great post! As always--thanks for sharing your wisdom with us.


At 1:20 AM, Blogger kathryn Left a note...

this post is so exciting i appreicate your blog and will keep an eye on it t hank you so much

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