A Free Ebook Teaches About Email Newsletters
Almost every day I receive pitches from writers who have great dreams and desires for their writing. Some of them have worked hard on their own writing craft and the idea that they are pitching. It is evident to me as I look at their proposals or manuscripts. Yet many of them are missing the critical ingredient. You can call it platform or visibility in the marketplace or a network or connections. No one outside of their own social network knows them. They have curled up with their keyboard and produced a masterpiece in their view--without a market.
In many ways it's a shame because they have passion yet little understanding about how to build that visibility. One recommendation that I have made frequently (and here it comes again) is to begin building a newsletter list. Yes there are millions of ezines online. You have to be wise about how you focus such an ezine then deliver great content issue after issue on a consistent basis. If you take some of these steps, over time you can build your audience.
Last night I was talking with an author about his nonfiction book proposal. The idea seemed to have merit and he was writing to a real felt need that he saw around him. Yet he has no market visibility or promoted expertise in the area that he wants to write. The best course of action in my view is to begin a newsletter and a website to start building that momentum.
I've found a free 150–page ebook resource called Email Newsletters 101, A Small Business Reference Guide which covers many of the basics for starting an excellent newsletter. I read this resource and it offers sound advice that any writer could immediately use--whether they already have a newsletter or want to know about starting one.