The Importance of Sending Good Content

Are you learning from others online? Excellent. Are you passing along this content to others? For me, this process of sending good content to others is an important part of the writing life. In this article, I want to give you some ideas how you can pass along what you are learning or reading to others.

I have been on twitter since 2009 and tweeted thousands of times. If you look at my twitter feed, you will notice the majority of my posts are pointing to articles from others. I follow a series of blogs from experienced writers and receive these blogs in my email box. If you have a blog, it is important to add this feature to your blog so others can read your content on their email. Over and over email has been proven as one the most effective ways to reach others.

If you want to send out good content to others, you need to develop a method or system for taking consistent action. The regular action is important to establish your reputation in the market as someone who helps others—not just once but over and over.

For example, I use Hootsuite to schedule my social media posts then I tweet about 12 to 15 times a day but these posts are spaced throughout the day and each one is different (with different words and a different image). Each day I have developed a pattern with my posts. This pattern is something I've created with different spots on my posts for different types of content and from different people. For example, I post content from a writer about once a day and not multiple times. I begin each day of social media posts with an inspirational quotation and image. The fact that I have a pattern makes my repeat actions easier. I don't have to create something and instead I am simply filling in the designated positions.

Your social media posts will be different than mine and in a different pattern. My key point is encouraging you to develop a system that works for you and your writing life. After you have such a system, your actions will be routine. Each week I take about 30 minutes to finalize my social media posts. I say “finalize” because the grid or slots for my different posts is not finished until I finalize—but I have much of that grid filled in because I take a few minutes each day looking for great content and adding it to my posting plans in Hootsuite.

Reading about my actions are a good first step but here's some action steps for you to take:

1. Decide to send good content to your audience on a regular basis

2. Create a system (possibly using Hootsuite) to make your actions regular and consistent.

How are you sending out good content to your audience? Let me know in the comments below. I look forward to learning from you.

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Integration and Moving

For some time I've had the feeling that my days on blogspot were numbered. Yes, I have written over 680 entries on Google's tool, Blogger so there is a lot of information in these entries about The Writing Life. It always amazes me how people will comment on some entry that I wrote several years ago--but it happens infrequently.

Three or four times over the last six months, I've been told that I need to be on Word Press and to get off blogger. Yes, it took several times before I got the message. I was fighting the typical resistance each of us have to making a shift in how we've been doing something. The most recent encouragement came when I was listening to some CDs from Mega Book Marketing 2006 in Orlando, Florida. Armand Morin told about taking the country music world with an unknown country singer and placing the record on the Billboard music charts. Morin is one of the top Internet marketers. It turns out that Morin confessed to being the country artist that was promoted in this manner--Michael Lee Austin. One of the keys that Morin used to get this buzz was a Word Press blog. He made it crystal clear in his presentation that it wasn't a blog on blogger but on Word Press. He had the Nashville music executives calling him and wanting to know exactly how he achieved such an instant success. He gives the details in his presentation and it came from keen Internet marketing.

For some time, I've had several separate sites and I'm now working to bring them into one location. I've taken some of the initial steps. You can see if you go to Right-Writing.com and look at the top button under the home page--which says "Right-Writing Blog." If you check out this button it takes you to my new Word Press blog. Word Press has a tool which imported all of my entries on blogger (over 680 of them plus all of the various comments (more than 1600 comments). Like any move, everything is still in transition and not perfect but it is in motion. I'll get it merged together in short order. One of the elements which is only partially changed over is my blogroll but that will be handled in the next few days.

I have not changed my feedblitz subscription--yet. If you are reading this entry using that method (and more than 200 people are using this system), when I make this change I will change the feed so it comes from my current blog and not the old one. There is no need to resubscribe or change and that transition should be fairly seamless. My challenge is going to be the various links. Many people have used the blogspot address instead of the URL which I have had pointing at the blog: http://www.thewritinglife.ws/.

Watch for the changes.They are in motion.