Monday, July 02, 2007

How Do You Consume Products?

In these entries about The Writing Life, I've written a great deal about book covers, back covers and book titles as key to draw the reader into the pages of your book. If you want to read these entries, then I suggest you use the Google search engine tool in the right-hand column.

What if you looked at the question from a much broader view? I'm talking about consumption and how products are consumed or purchased. Over the last few months, I've been learning from Alex Mandossian. If you go to his website, you can download his free Ebook, 5 Secrets To Making Change (which is excellent and something I've read). If you glance through his background, you will see why I appreciate this experienced marketer.

Last week I was listening to Alex and podcast with Paul Colligan and the lessons they've learned from 50 podcasts at Marketingonlinelive.com. At the top of the page for Marketing Online Live and right in the center of this page, there is a sign-up box for email bonuses. I signed up--simple with first name and email address. Why do it? You receive the link and information for Consumption Secrets by Alex Mandossian which is a $247 course. From signing up, you receive over 60 pages in an Ebook format plus five MP3 files of Alex teaching. You can download the material and listen to it on your computer or your iPod.

I've been listening to the teaching and I have read through the Ebook and found it valuable information for anyone who cares about how to improve your relationships with your customers. Whether you are a writer or not, this resource can help you improve that communication.

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