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Thursday, October 26, 2006


Amazon Shorts Connect With Readers

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The Amazon Shorts program has been around for at least a year. Frequently I meet published writers who do not know about it.  Follow the link and get acquainted with this program. Why?  If you get a group of authors together to talk “shop” about their books, if they are honest, I can almost guarantee they will tell stories about a book where they poured their heart and soul, yet it never did much in the marketplace. In other words, this great book never sold or had minimal sales.  In other entries, I’ve talked about how publishers are looking for authors who will partner with them on these sales efforts for books. It’s the same situation with the editors. If they honestly discuss their books, they will mention books which were excellent, yet their disappointment in the author’s willingness to market and promote their own books.  I’ve listened to both sides of this discussion and I know everyone has challenges to reach readers and sell books.

Amazon Shorts could provide a means for you to connect with more readers. Can you write a short, original nonfiction or fiction piece which is related to your book? If so, you can get it into this system. If you explore the program, you will learn it includes a number of bestselling authors such as historian David McCullough or novelist Danielle Steel.  Explore their Frequently Asked Questions to learn how to begin the process. A minimum requirement is to have at least one product for sale on Amazon.

I believe there are many potential benefits for the author and the publisher. Here’s my story and you see how it will apply to your own writing life: Over a year ago, Book Proposals That Sell, 21 Secrets To Speed Your Success  released.  The book continues to receive five star reviews on Amazon and impact the people who want to catch the attention of traditional publishers and editors.  Last summer I learned about Amazon Shorts, then purchased several of these books and studied them for their format, length and topic.  It’s a step anyone could take related to their own subject.

I wanted to create a related product to Book Proposals That Sell through the Amazon Shorts venue.  Over several days, I wrote an original nonfiction piece titled: Straight Talk from the Editor, 18 Keys to a Rejection-Proof Submission. It is a substantial length with numerous tips, stories and value for the reader.  When I purchased several of these Shorts, I discovered some of them are “short” or less than 2,000 words.  My Amazon Shorts submission is over 6,000 words. I sent it in late August then like any author, I waited for a response to my submission. When I didn’t hear anything within the four to six week period of their guidelines, I wrote the editor and gently asked if he received my submission and noted the time limitation of their guidelines. This editor wrote saying they had many submissions and asked for my patience (and affirmed they received my original submission). Yesterday, I received the Amazon contract and welcome packet. It will take a few more weeks (after I return my completed paperwork) for my submission to enter their program.

How will it work for me? The verdict is out and only time will tell. I’m eager to move ahead and explore it.  Think about it for your own writing. Can Amazon Shorts become another method to attract more readers?

7 Comment:

At 4:51 PM, Blogger Pamela Cosel Left a note...

Congratulations, Terry. I have hear of the Amazon Shorts program, just don't have a product to try it yet. I'll watch for yours and plan to buy it!

 
At 6:08 PM, Blogger Doc Dave Left a note...

Terry, thanks. This sounds like an innovative approach which should prove helpful to authors. I have a couple of friends who can qualify for Amazon Shorts, so I popped off a quick email to them.

Looking forward to seeing yours. I'm sure the your newsletter will notify me.

Blessings,
David.

 
At 2:36 PM, Blogger Richard Mabry Left a note...

Terry,
In a previous post, you had mentioned that you were preparing something for Amazon Shorts. Curious, I contacted them for information on the program, and am now writing a piece that will complement my non-fiction book on the loss of a spouse. You see, even when you just drop a hint, it's enough to galvanize your readers into action.
Seriously, thanks for being such a good preceptor for so many of us.

 
At 6:09 AM, Blogger Kim Anderson Left a note...

What will they think of next? Thank you for helping new writers learn the business end of the craft.

 
At 2:16 PM, Blogger Gina Left a note...

Visiting from the Carnival of Christian Writers at Writer...Interrupted! Great tip!

 
At 9:28 PM, Blogger Darcy Left a note...

Terry--

You don't mention anything about the contract for the Amazon Shorts. The Short sells for only 49 cents. Do you get a royalty? What portion do you get? And do you have to have the copy ready for publication, or do they help design a cover?

Thanks!
dP

 
At 10:10 PM, Blogger Terry Whalin Left a note...

Darcy,

You asked some good questions. Here's a bit of wisdom for you--you don't have to tell everything in the public forum of a blog. I'll not be answering all of your questions but yes I have a royalty contract and Amazon designs the cover. The specifics--you learn when you write an Amazon Short.

Terry

 

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