Do Blogs Turn Into Books?

Occasionally someone will ask me if a blog can turn into a book. Yes, it happens from time to time but it is rare. There is a bit of insight into some books which have their roots in blogs in an article from Calvin Reed in the September 25th issue of Publishers Weekly. Read the full article at this link.

Notice focus is going to be one key to whether your blog will become a book or not. Many blogs are all over the map in terms of their actual content. Here’s a paragraph from Reed’s article: “We look for blogs focused on a single issue or theme,” Lasner [Editor in chief of Ig Publishing] said, “rather than just general commentary.” Basing each title on an ongoing single-issue blog serves to build an audience online. “Our marketing doesn’t start from scratch,” explained Lasner. “These bloggers are committed and are going to write about these issues anyway—so promotion doesn't begin with the book and it won’t end after the book is out.”

It’s some food for thought if you have a long-range plan of turning your blog into a book project.