Help The Amazon Searches
As a book author, I’m constantly on the look out for tools to help people locate my books. As an editor, I’m encouraging my authors to look for cost effective and simple ways to increase the buzz on their books. The more people talk about a particular book, the more it will get into their minds and hearts and often this talk translates into book sales.
With some of my past entries, I’ve encouraged authors to learn and use Amazon Connect. Why? In the past, the page for your book on Amazon (the largest online bookstore on the planet) only talked about the book. Often this page doesn’t contain much information — unless the publisher or the author adds to this information. I’ve talked about how authors can improve this information in other posts. One of the keys is Amazon Connect so I hope you are using it.
Today I want to show you another tool that I learned from one of a Howard Books author, Jerome Teel. Throughout the Internet, it’s a much trumpeted fact about the importance of search engine optimization. It’s fairly simple to understand—if the search engines can find your site and you’ve created it in the “search engine friendly” manner, then you will gain more traffic or exposure from the search engines.
What can you do to improve the search engine at Amazon? Amazon has a mechanism so anyone can suggest improvements to their search engine. As an author, are you tapping into this resource? The author is more familiar with the content of their book than anyone else. You are the perfect person to take control of this process. It’s not your publisher or anyone else—enough for my soapbox.
Every Amazon page includes this spot: