Sunday, November 28, 2021

Advantages to Batch Writing

By Terry Whalin @terrywhalin

Since my recent move, I've been doing some batch writing. This term “batch writing” is where I will write a series of the same type of writing. For example, one of the ways I support other writers is through writing and posting book reviews on Amazon and Goodreads. It happened gradually but I've written over 1,100 reviews on Amazon and over 700 reviews on Goodreads.  Because I've written so many of these reviews, I can write the review in a short amount of time. Several publishers have been sending me children's books and in particular board books—which do not have many words. I've been reviewing these books in a group or batch.
One of my long-term writing friends Bob Bly is the author of THE COPYWRITER’S HANDBOOK plus over 100 other books. His COPYWRITER’S HANDBOOK originally was published in 1985 and last year Bob's publisher released the Fourth Edition. If you have not read this book, I encourage every writer to get a copy and study it. For many years, Bob has made a highly profitable career as a copywriter and this valuable skill is one every writer needs to learn. Here's what I wrote about THE COPYWRITER’S HANDBOOK:
One of the critical skills for every writer is copywriting. I’m delighted to see this classic book from the 80s updated with a fourth edition. Years ago, I read the first edition and still have it on my bookshelf. As Bly writes in the preface, the psychology of convincing others has not changed in centuries but the details of achieving success with your words continues to change and evolve. As Bly writes, “For instance, we used to say a disgruntled customer would tell ten other people about his dissatisfaction with the merchant. Now, with online reviews and social media, some can and do tell thousands.” This new edition includes chapters on critical elements like landing pages, online ads, social media, video content and much more. Every writer needs to read and study THE COPYWRITER’S HANDBOOK. Your writing will be improved, and you will be able to profit more from your words if you have this invaluable skill. I highly recommend this book.”
I believe there are advantages to writing some things like reviews in batches. You get into a frame of mind and can crank them out in a brief amount of time. While each review is distinct and different. While I've been writing reviews in batches, you can also write entries for your blog, articles, guest blog posts and many other types of writing. Do you ever write in batches or groups? Let us know your insights in the comments below.

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