By Terry Whalin @terrywhalin
With all of these books entering
the market, authors need to understand several key factors:
*they need to be actively
promoting their books in various places (something I've written about often in these entries on the writing life--just check this link).
*Readers need to hear about your
book at least 8 to 12 times before they purchase your book
*Bestselling authors advertise to
sell books and also to build their readers on their email list
There are many different websites
like Goodreads, Facebook, BookBub, Amazon and others which will gladly take
your money for you to advertise on them. I've watched many authors jump into
these ads and in a short time (or longer), they discover they have wasted their
limited financial resources on advertising. Their efforts have brought little
results (sales) because they didn't learn the insider techniques on how to
While it is helpful to learn
bestselling authors advertise on websites, I encourage you to use some common
sense about how to apply this information to your own book marketing. From my
experience, authors need to learn how to navigate the advertising from authors
who are succeeding with it. One of the bestselling authors who is effective
(generating sales) using advertising is Mark Dawson, who lives in the United
Kingdom. He is a multi0bestselling novelist yet wants to help others succeed as
well. He has created training courses with detailed insights about how to
successfully use various book advertising programs. His courses are only open a
few times a year and in general you have to get on a waiting list to get
information about them.
Dawson's course, Ads for Authors is open now and
only for a few weeks. (If you are reading this article later and the course is
closed, get on the waiting list for the next opportunity.). I encourage you to
watch this short video to hear what his students say about the course. Maybe
you don't write fiction, this teaching is still for you and follow this link to watch short videos from different types of writers. Also you can go to the image below and scroll down to see various videos and authors.
I'm taking this Ads for Authors course and
understand it takes consistent action to watch the instruction, then apply it to
your writing life. The key is to add this training into your writing life, learn
from someone who is using it successfully then apply the information to your own
plans for book marketing and selling. As I was writing this article, I learned on June 21, 2021, Mark Dawson is holding a free webinar with Carlyn Robertson from BookBub. They will be giving top tips for success with BookBub advertising. Follow this link to get registered.
Have you taken one of Mark
Dawson's courses? Tell us about your experiences in the comments. Or maybe you
want to tell us about your results using advertising for your books in the
comments. I look forward to your comments.
Bestselling authors use advertising to sell
more books—yet every writer has to learn the insights for successful advertising
(sales). This prolific editor and author tells about a proven resource. Get the
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Labels: Ads for Authors, Mark Dawson, Morgan James Publishing, Terry Whalin, The Writing Life, Why Bestselling Authors Advertise