Free Training in A Critical Writer Skill

One of the most critical skills for every writer is copywriting. Whether you are pitching your latest magazine article or your current book concept, you need to know how to write persuasive words. 

Next week Marketing Expert Marcia Yudkin has put together the first No-Hype Copywriting Summit from September 23–27, 2013. You can listen to the live sessions FREE or receive all the telesummit recordings plus a ticket to a bonus live Q & A session for $97. 

You can sign up at: http://bit.ly/13kKLV5

Ever feel kind of dirty when reading or writing persuasive copy?

Do your spirits sink when you hear mainstream marketing advice decreeing that you "must" use techniques that go against your inner voice?

Would you become a more enthusiastic marketer if you had a vision of how to write to sell joyfully and without tricks, exaggeration or manipulation?

Are you a working copywriter always on the lookout for fresh tips and perspectives on persuading people to buy?

Whether you write for your own organization or for clients (or both), discover how you can inspire people to buy and still look yourself in the mirror in the morning. Attend the first annual No-Hype Copywriting Telesummit, taking place from September 23 through 27, 2013.

Sign Up Now

What is No-Hype Copywriting?

Marcia Yudkin is a copywriter, author and copywriting coach spreading the word about a mode of persuasive writing that relies on lively, soul-stirring style and substance, not hysterical verbal cheerleading.

No-hype copywriting might be very direct, concise and matter-of-fact, or it might take the long way around with imaginative scenarios and dramatic teasers. Either way, it connects with ideal customers in a truthful, evocative fashion, enabling them to make an informed buying decision.

No-hype copywriting appeals to the uplifting side of human nature, rather than to unvarnished greed, lust, envy, rage or sloth. It doesn't try to threaten, goad or shame the reader into action.

No-hype copywriting might be right for you, your company and your audience - or you might be better off with a hard-sell approach using as many exclamation points, emotional battering of the reader and hypnotic reasons to buy as possible. If you're not sure, attend our telesummit so you can make an intelligent choice.

What the Telesummit Covers

The telesummit focuses on the craft and philosophy of no-hype copywriting. The speakers will not talk about how to launch, run or market a copywriting business.

Because the presenters can't cover all the techniques and aspects of no-hype copywriting in the time available, the program is not comprehensive. It is in-depth. All sessions include do's and don'ts, techniques and examples. The presenters are acclaimed, A-list experts in copywriting.

You can call in and listen to the five instructional sessions at no cost (other than, for some, telephone long-distance charges). Here's when the telesummit calls take place:

Monday through Friday, September 23-27 at 4 p.m. Eastern time (convert that to your time zone) Each session lasts approximately one hour.

Or for just $97, you can order the recordings and receive them after the calls take place. By paying that fee, you also have the opportunity to call in for a live Q&A session during which I and one or more of the other presenters will answer as many of your questions related to the no-hype theme as we can.

The bonus Q & A session for the $97 contingent takes place on Wednesday, October 2 at 4 p.m. Eastern time.

Here is a quick summary of the agenda...

Monday, September 23, 4 p.m. Eastern time
Rapport With Readers: The Connection That Convinces
Presenter: Nick Usborne, author of Net Words, New Path to Riches and other books

Tuesday, September 24, 4 p.m. Eastern time
Problem/Solution: A Powerful, Handy Framework
Presenter: Steve Slaunwhite, author of The Everything Guide To Writing Copy, co-author of The Wealthy Freelancer

Wednesday, September 25, 4 p.m. Eastern time
Spin a Story to Captivate and Influence
Presenter: Ray Edwards, author of Web Copywriting Secrets From the Trenches

Thursday, September 26, 4 p.m. Eastern time
Incorporating Values in Copy: When, Why and What to Avoid
Presenter: Shel Horowitz, co-author of Guerrilla Marketing Goes Green, author of Grassroots Marketing and other books

Friday, September 27, 4 p.m. Eastern time
Four Types of Truth-telling in Copy and Why They Matter
Presenter: Marcia Yudkin, author of Meatier Marketing Copy, Persuading People to Buy and other books

Sign Up Now

Another Weapon For Your Book Marketing Arsenal

Any writer has a dual responsibility in my view. First, they have to learn the craft of writing and create a remarkable series of words. This "series of words" can take all sorts of shapes and forms--whether nonfiction or fiction--whether historical fiction or romance fiction or thriller fiction or _____ fiction--or nonfiction how-to material or a little gift book or something for children or dozens of other types of books. It takes a lot of craft and energy to put together the perfect book. Many publishers are great at guiding the author, editing their work and improving that storytelling (fiction or nonfiction) and creating a compelling title and design. Eventually after a lot of hard work, that book gets into print and gets into the bookstore.

Publishers (and many authors) are not good about marketing their book. I've heard the horror stories from authors and it doesn't matter if their book has been released from a long-established publisher or the newest small press. It's one of the reasons as someone who cares about books and getting them into the hands of readers, that I continue to encourage writers in their marketing efforts. It's not easy for any author (including me) but the marketing for your book is the second element that every writer needs to take on--especially if they want results. I mentioned this statistic in November 2006 and many writers don't even want to know this information--but they should--the average book in the United States sells about 500 copies. If you want to fall into this statistical average, then don't do anything to help spread the word about your book. If you want to be the exception and sell books, then you need to take back the primary responsibility for marketing your book and gather every possible tool for your book marketing arsenal. I wanted to tell you about another great resource called Grassroots Marketing for Authors and Publishers by She Horowitz.

After reading thousands of book proposals and pitches from authors and would-be authors, the majority have no idea how to write a realistic marketing plan. The bulk of these proposals are written with the assumption the publisher will do the majority of the marketing. Instead Shel Horowitz, creator of FrugalMarketing.com, shows writers how to use easily reached resources to sell books. Valuable tips and insights are scattered throughout his book including areas such as endorsements, book reviews and awards. Tapping into your personal networking possibilities and even hooking the traditional media and how to give a great interview. Also in Grassroots Marketing Horowitz will teach you the straight story about how bookstores work then libraries and the online bookstores like Amazon. Finally in his advanced marketing section, he covers speaking to sell books, trade shows and book fairs, affiliate and joint-venture marketing, advertising and direct mail plus how to extend your brand and increase your profits. This book is another valuable resource for any book author or publisher.

In addition, I recommend you subscribe to Horowitz's book tips for authors. As you explore the tips and resources in Grassroots Marketing, you will increase your value to a publisher and most importantly--sell more books.