A Unique Book Promotion

I am always on the look out for some unique book promotion techniques. Why? Because they stimulate ideas which I can possibly apply to my own books or the books of others where I have some involvement.

One of those promotions is starting today for a book called Click Here To Order by Joel Comm. It's just the type of book which I would read without the extra promotion because it profiles or tells the stories of successful Internet Marketers.

In fact, Joel Comm really ticks me off. “We’re living in the good old days,” he says. What the heck does that mean?

I thought the “good old days” are what people try to get back to… but can never quite get there.

How “good” is it, really, when:

- Half the country is in debt up to their eyeballs and just one missed paycheck away –or one mortgage rate reset away-- from being kicked out into the street.

- Gas is priced at over 4 bucks a gallon, forcing the average Joe to cut back on driving or use grocery money to fill the gas tank.

- And speaking of groceries, they cost more every time we go shopping; then there’s out of control health insurance costs, and all the rest.

When you think about it, there are always those who seem to do well despite the conditions in the overall economy.

No doubt about it, thousands or even millions of people are at the mercy of their employers or the government to keep them out of the poorhouse.

On the other hand, there are those who are seemingly able to rake in the cash despite the gloom and doom on the ten o-clock news.

Hmmm…maybe it is possible to stand apart from the crowd and imitate the “gurus” who have cracked the code and dialed in the system for generating serious money.

Consider…

John Carlton – who learned copywriting after practically being *dared* to do it by a hostile co-worker. His copywriting education began by stealing the co-worker’s copy of John Caples’ Tested Advertising Methods. By the time she stole back the book, John had embarked on a self-education program that has resulted in him being one of the most sought after copywriters in the world.

Another John – John Reese – though smart as they come, college couldn’t hold his interest. After flunking out, he labored in a video rental store while building his business. He owed over $100,000 in credit card debt at his lowest point, and his friends and relatives may have thought he would fall through the cracks like so many other dreamers. Once he put all the pieces together… he became the cash generating machine that we know today.

Keith Wellman’s story is oh-so-familiar. Deep in debt and a family to support with his dead-end job, Keith was desperate. He even blasted Mike Filsaime publicly on Filsaime’s blog for taking advantage of his own desperation and hope. It wasn’t long before Wellman had to eat his words in a big way, as he is now a very successful entrepreneur with a lifestyle that others only dream about.

Hey, if you can’t beat ‘em, why not join ‘em?

In his disarmingly illuminating style, Joel Comm profiles these individuals plus more than 30 others in his book Click Here to Order: Stories of the World’s Most Successful Internet Marketing Entrepreneurs.

With the same intensity that produced his New York Times Best Selling book The Adsense Code, Joel dissects the paths that dozens took to jump on the internet marketer’s bandwagon.

While Joel is no John Grisham (yet), his book reads like one of Grisham’s novels; Joel’s subject matter is just so darn fascinating.

If you’re one of the guys or ladies mentioned in the book, you may wish the Joel had kept his mouth shut.

You don’t want to miss getting your copy. Joel Comm’s new book is the first to put over forty internet marketing entrepreneurs under the microscope. All the cool kids will be getting their own copy.

After you order the book, Joel offers a series of bonus gifts for $1--including an extra chapter which is not in the book and a series of MP3 interviews with people who are profiled in the book.

The overall promotion strategy is well orchestrated--yet with a bit of energy and planning, it could be imitated.

Branding Or Waste of Time

Each of us have one commodity that we can't renew called time. For each additional task we add to our lives, we have to remove or let go of something else. I understand that's not very profound but I have people ask me these questions about whether to launch a website or not. Or they wonder if they should blog or not. Some of them have tried a blog and given up after a short amount of time.

Into this sphere of thinking comes something called Twitter. You have 140 characters to answer the simple question, "What are you doing now?" And you may wonder, "Does anyone care?" The answer may surprise you.

I've been reading about Twitter for several months. Mike Hyatt at Thomas Nelson wrote an excellent post, The Beginner's Guide to Twitter. Earlier he wrote 12 reasons to Start Twittering. Also notice what he wrote in this post about experiencing a social media that almost a million people are using and it's free. Admittedly it is down from time to time but that's what happens when you are using these free tools (so be aware of it and while you can complain, it does little good).

In the last week, I've started to use Twitter and here's my profile. I'm still learning how to use it (and I'm spending minimal amount of time on it).

Like blogging and other public forums, you have to use Twitter with an intention. For example, if you look at my profile, you will notice that I've changed the settings and template to highlight my Book Proposals That Sell. It was simple to change. I've been following several people and the people who are using it effectively have "branded" their appearance. These same people are using twitter as a way to inform people about something specific.

I do not have it figured out and it might be something to experiment with for a season then let go--like some people have let go of their blog. I do not have a large following on Twitter but I have a growing following and it's been fun to watch.

I was fascinated with the response of Internet Marketing Expert Joel Comm. When I started to "follow" Joel (something you do in Twitter), he wrote that because I was following him, he would follow me. His twitter posts have been interesting to read.

I've been following Michael Hyatt on Twitter and it was fascinating that he went through airport security this week with Vice President Al Gore. Mike introduced himself to the former Vice President. It was an exchange that I would not have been able to know about except through Mike's Twitters.

While many people think that I'm high tech, I do not read my email on my cell phone or have it connected to the Internet. It means if I'm going to Twitter, it will have to be when I am sitting at my computer--and no other time.

Here's a couple of other links to read about Twitter. David Hobson suggests that one of the ways you build a following on Twitter is to consistently deliver good content. That makes sense. Here's an analysis of the people on Twitter with large followings and they have built their following other places. Here's another good post about growing a Twitter following--and once again they are building value in their content.

I suggest you try Twitter and see what you can learn from it as another communication tool. Follow a few people and see how they use twitter and note what you can learn from it. Twitter can be one more tool in your marketing arsenal so you extend your brand or it could be a complete waste of time. The use and control is in your hands.