The Value of Adaptability

By Terry Whalin @terrywhalin

Are you adaptable as a writer? I love routine and using the systems that I’ve created to accomplish things. Maybe that love comes from my resistance to change and adaptability. Yet I know professional writers have to be flexible and adaptable to change. For example, I had a completely different article planned for today but have substituted this piece.

Living in Southern California, I’m entertained with the creative spin the weather people have to use for their broadcasts. It’s creative because for most of the year, the temperatures remain the same--which is one of the reasons people love living in this part of the country. Last week, on Monday the weather people were warning to prepare for the Santa Ana winds. They knew the ground was dry with a lack of rain and in danger of fire. 

Those warnings turned into reality on Tuesday morning when the fire broke out in Los Angeles. The regular news and programs were set aside and the news team broadcast continually for 24 hours and seven days a week from Tuesday morning at 11 am until Friday morning at 7 am. These journalists were covering the largest fire in the history of Los Angeles. The destruction and the stories were heart-breaking and will take years to restore and repair. At this writing, those fires are not out and they are predicting the Santa Ana winds can possibly return this coming week. Several of my friends and family who are unsure exactly where we live have reached out and called to check on our safety which I appreciated.

As I’ve mentioned in these entries, I’ve been booking a number of podcasts to talk about publishing myths. Before I go on these podcasts, I review the podcast and their particular audience and focus. Also I make sure I have their link to do the recording. The adaptability issue is a factor with podcasts. I scheduled a podcast for Friday morning and when I looked at the details, it was a LIVE podcast and not an edited recording. 

Whether the podcast is recorded or live, I think about my background and my lighting for my office situation. I shut my closet door and organize the background to look professional and neat. As I enter their studio, it will give me an opportunity to make sure I have my camera centered and everything looks right. These details are small but do play into the overall result.

Also as you talk with the podcast host, make sure your agenda is covered. For example, I’m doing these podcasts to promote the content of my 10 Publishing Myths book. As I talk about the book, I weave in my special offer and my free 11th Myth. Each time I give the website to encourage listeners to go to it. I’ve watched other authors appear on television or radio or a podcast and not even mention their book or where people can get it. The person interviewing you doesn’t always ask this question. As the person being interviewed, you have to make sure this information is included in the broadcast and the stories that you tell. If you miss this detail, then you are missing a potential big opportunity for your book.

Another element with adaptability is listening to feedback from others and using it to improve your work. Recently a podcast host insisted that I use an external microphone. Initially I was resistant to making these adjustments because I had already recorded a number of podcasts without an external microphone and it seemed to work well. During an exchange with this podcaster on camera, he listened to the audio from my camera then encouraged me to use an external microphone. Ironically several years ago I purchased an external microphone but had never hooked it up and used it. I connected it and now when I use my webcam, I use this external microphone to give a better recording. As you get feedback, be open to changing and improving what you are doing. As writers, we face a continual learning curve for improvement if we want to be excellent at our work and craft. I’m determined never to “arrive” and not be open to improvement and feedback. It’s another key element about the value of adaptability.

How are you open to feedback and improvement to various aspects of your life and work? For me this mindset is an important aspect of our journey as writers and continual improvement. What am I missing or other elements where we need to be adaptable? Let me know in the comments below.

Podcasts and An Upcoming Podcast

This past week, I have continued to record and book new podcasts.

I was speaking LIVE on the MinddogTV Your Mind’s Best Friend Podcast talking about publishing myths at: https://bit.ly/40fyN0k 

Monday Morning Radio - Podcast W. Terry Whalin: Harnessing the Power of Books for Profit and Influence at: https://bit.ly/40bu9Rc

This coming week a scheduled podcast will be LIVE on LinkedIN. Hope you can watch it using the details below.

Join me with Gilliam Whitney on Tuesday, January 14th at 1 pm Eastern for a LIVE event on LinkedIN: Essential Publishing Myths Authors Need to Know: https://bit.ly/40dnWnz

Forthcoming Speaking Events

Last week I added another event to my schedule. Hope to see you in person this coming year (follow the link for the details).

Tweetable:

To continue growing and improving, every writer needs to understand the value of adaptility. This prolific author and editor gives the stories and details.  (ClickToTweet)

Throughout my many years in publishing, I’ve co-authored over a dozen books and reviewed thousands of submissions (no exaggeration). As a part of the process of working with these authors, I speak with them about their dreams and plans. Many of these authors have  unrealistic expectations about what will happen with their published book. Many aspects of the details of publishing are outside of anything an author can control. I wrote 10 Publishing Myths to give authors practical help. Get 10 Publishing Myths for only $10 +FREE shipping + over $200 of free bonuses.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Give Excellent Customer Service

 

By Terry Whalin @terrywhalin

As I go through my day, I encounter a lot of negativity and disappointment on social media and other places. People are always complaining about something. Where is the praise for the companies who are making the effort and giving excellent customer service? 

In this article I want to highlight a couple of places which I have noticed great customer service and appreciate their efforts. At the end of this article, I want to bring the point of this piece home to every writer with some ideas how we can give excellent customer service. 

As an author I am active on Goodreads where I’ve been since 2011 and written over 900 reviews and have over 5,000 friends. Some of my followers read these blog articles on Goodreads because I’ve connected it and the new articles show up on my profile. Sometimes I discover a missing cover or a progress bar which doesn't work or any number of other book-related issues on the site. Each time, I will go to their help menu and use their contact form (follow this link if you have never seen it). Within 48 hours (often sooner), I will receive an email where someone has handled the issue which I raised. With more than 150 million members, I find that type of customer service incredible and to be applauded. If you need help with Goodreads, my recommendation is to fill out their help form.

Another company is Adazing which is located in Australia. Follow this link and scroll down to see their free author resources.  I have purchased several of their products and even been on their podcast as a guest. Recently I was trying to use their program and found a glitch in it. I filled out a support ticket and right away I received an email from them. It took several exchanges until it was resolved but again, remarkable customer service and it was a matter of filling out a support ticket and asking for their assistance. 

Often in these entries, I mention using Hootsuite as a tool to schedule my social media posts. I’ve been using it for years and have a lot of my own time and energy invested in this site. I started with their free version but have been using the paid version for a few years (and that price has been gradually increasing--unfortunately). It's rare that I’ve needed to approach support but each time when I fill out a ticket, they get back to me and even if with several exchanges, eventually the issue is resolved.

In each of these companies, the key to get help is to ask for it using a support ticket, then the company has to have a solid system for aa response. Recently Morgan James Publishing has started such a ticket system for our author support team. The ticket link is built into an autoresponse to an email to author support. Because I’m often the first person that an author interacts with at Morgan James, if authors have some issue they will reach out to me--but often I can’t answer their concern. Now with this support ticket system, I have a simple place to send them where their concern will be heard and resolved. 

There are many other companies who are constantly working at delivering good customer service. It is hard because if you approach them you have had some interruption to the use of their service. Each response is critical because that will play into their reputation and how you will perceive of them and recommend them in the future to others. 

What is your customer service? Each of us as writers have relationships with editors, literary agents and other writers. Your reputation is involved in each interaction to show people that you will do what you say you will do, when you said you would do it and you deliver excellence. Here’s some practical steps each of us can practice:

Deliver with kindness. Take deep breaths before you write that email or return that phone call and have the right attitude with your response.

Respond in a timely manner. Publishing is a communication business where many people do not communicate. Your timely response is a simple way to stand out to others.

Meet the deadlines. Many authors are late and if you meet the deadline, you have another simple way to be memorable and stand out.

To deliver good customer service is a decision that is made every day and your consistency in this area will pay off in the writing community. As writers, we face a great deal of rejection in the process of finding the right place to publish. Novelist Randy Ingermanson published an article, Every Yes is a Thousand Noes. I hope it encourages you to take action for your writing life.

For this article, I used the image of two hands with a ball of respect in between them. At the end of the day, respect is a strong element and motivator for delivering excellent customer service.

How are you providing excellent customer service or what other companies have you noticed in this area? Let me know in the comments below.

Tweetable:

To give excellent customer service is a simple way to stand out in the writing community. This prolific author and editor provides some examples and detailed actions. (ClickToTweet)

More Recent Podcast Recordings:

I’ve mentioned in these articles that I’ve been using PodMatch to book podcasts:

I spoke with journalist Khudania Ajay (@kajmasterclass) about publishing myths on The Author’s Voice with KAJ Podcast watch it at: https://bit.ly/401TKM3 

As I’ve worked in the publishing world for years, I’ve spoken with many authors about their expectations and dreams for their books. I’ve found many of these authors have  unrealistic expectations about what will happen with their published book. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help and take actions no matter what the publisher does for your book. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,700 entries and I’m one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA