Saturday, September 21, 2013

Free Training in A Critical Writer Skill

One of the most critical skills for every writer is copywriting. Whether you are pitching your latest magazine article or your current book concept, you need to know how to write persuasive words. 

Next week Marketing Expert Marcia Yudkin has put together the first No-Hype Copywriting Summit from September 23–27, 2013. You can listen to the live sessions FREE or receive all the telesummit recordings plus a ticket to a bonus live Q & A session for $97. 

You can sign up at: http://bit.ly/13kKLV5

Ever feel kind of dirty when reading or writing persuasive copy?

Do your spirits sink when you hear mainstream marketing advice decreeing that you "must" use techniques that go against your inner voice?

Would you become a more enthusiastic marketer if you had a vision of how to write to sell joyfully and without tricks, exaggeration or manipulation?

Are you a working copywriter always on the lookout for fresh tips and perspectives on persuading people to buy?

Whether you write for your own organization or for clients (or both), discover how you can inspire people to buy and still look yourself in the mirror in the morning. Attend the first annual No-Hype Copywriting Telesummit, taking place from September 23 through 27, 2013.

What is No-Hype Copywriting?

Marcia Yudkin is a copywriter, author and copywriting coach spreading the word about a mode of persuasive writing that relies on lively, soul-stirring style and substance, not hysterical verbal cheerleading.

No-hype copywriting might be very direct, concise and matter-of-fact, or it might take the long way around with imaginative scenarios and dramatic teasers. Either way, it connects with ideal customers in a truthful, evocative fashion, enabling them to make an informed buying decision.

No-hype copywriting appeals to the uplifting side of human nature, rather than to unvarnished greed, lust, envy, rage or sloth. It doesn't try to threaten, goad or shame the reader into action.

No-hype copywriting might be right for you, your company and your audience - or you might be better off with a hard-sell approach using as many exclamation points, emotional battering of the reader and hypnotic reasons to buy as possible. If you're not sure, attend our telesummit so you can make an intelligent choice.

What the Telesummit Covers

The telesummit focuses on the craft and philosophy of no-hype copywriting. The speakers will not talk about how to launch, run or market a copywriting business.

Because the presenters can't cover all the techniques and aspects of no-hype copywriting in the time available, the program is not comprehensive. It is in-depth. All sessions include do's and don'ts, techniques and examples. The presenters are acclaimed, A-list experts in copywriting.

You can call in and listen to the five instructional sessions at no cost (other than, for some, telephone long-distance charges). Here's when the telesummit calls take place:

Monday through Friday, September 23-27 at 4 p.m. Eastern time (convert that to your time zone) Each session lasts approximately one hour.

Or for just $97, you can order the recordings and receive them after the calls take place. By paying that fee, you also have the opportunity to call in for a live Q&A session during which I and one or more of the other presenters will answer as many of your questions related to the no-hype theme as we can.

The bonus Q & A session for the $97 contingent takes place on Wednesday, October 2 at 4 p.m. Eastern time.

Here is a quick summary of the agenda...

Monday, September 23, 4 p.m. Eastern time
Rapport With Readers: The Connection That Convinces
Presenter: Nick Usborne, author of Net Words, New Path to Riches and other books

Tuesday, September 24, 4 p.m. Eastern time
Problem/Solution: A Powerful, Handy Framework
Presenter: Steve Slaunwhite, author of The Everything Guide To Writing Copy, co-author of The Wealthy Freelancer

Wednesday, September 25, 4 p.m. Eastern time
Spin a Story to Captivate and Influence
Presenter: Ray Edwards, author of Web Copywriting Secrets From the Trenches

Thursday, September 26, 4 p.m. Eastern time
Incorporating Values in Copy: When, Why and What to Avoid
Presenter: Shel Horowitz, co-author of Guerrilla Marketing Goes Green, author of Grassroots Marketing and other books

Friday, September 27, 4 p.m. Eastern time
Four Types of Truth-telling in Copy and Why They Matter
Presenter: Marcia Yudkin, author of Meatier Marketing Copy, Persuading People to Buy and other books

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