Wednesday, December 14, 2011

Prepare for Your Media Interviews

Several years ago, I wrote a book and my co-author appeared on the Today Show. I was excited about this opportunity to reach a large audience with the news about our book. I watched carefully the short segment to see how our book would be promoted.

By the end of the segment, I was yelling at my television. My co-author never mentioned the book. This person acted like they didn't even have a book. Talk about a missed opportunity! This person appeared before millions of people and didn't weave the title of our book into the conversation.

It's a personal example of where my co-author wasn't prepared for media interviews. If you are an author or small business owner, you want the media to interview you. Those interviews give you a chance to tell people about your business or latest book or newest product release. Do you prepare for these interviews or just “wing it?”

From my experience most people get out of an interview what they put into it. If you prepare and have your “talking points” then you take control of the exchanges and increase the possibilities that the interview will result in the type of article that you want.

Many authors haven't had media training or preparation to meet with the media. They have no concept of how to give a killer interview with the media. To help you in this area, I turned to Hollywood correspondent, Gayl Murphy. During her successful broadcasting career, Gayl has interviewed over 14,000 celebrities. From her years of experience as a journalist, she knows firsthand that for a killer interview, “You've got to tell it to sell it.”

Gayl has put together a special report of Interview Tactics and you can get this free report today when you register for our December 20th teleseminar. In the process of getting your free report, you can also ask Gayl a question about how you prepare for the media to interview you.

I'll be asking your questions to put Gayl on the hot seat and grill her about survival techniques for when the media interviews authors. I'm excited to host this live event and ask your questions. If you can't make the live event, go ahead and register because the teleseminar will be recorded. Everyone who registers will receive the replay information.

I'm looking forward to this opportunity for you to learn from such an experienced professional as Gayl Murphy. I hope to be speaking with you during our live event on Tuesday, December 20th. Register today.

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