Friday, July 15, 2011

Become A Magazine Editor

Some of you will have to use your imagination a bit because you don't have a lot of publishing experience or even if you have publishing experience, just let go and imagine for a few minutes.

You've been offered a new position as a magazine editor. Now your responsibility is to reach your target audience with solid writing on a regular basis. You will have to write a few articles. You will have to reach out to other writers and get their material. You will look for some products to review and advertise. Then you will add subscribers and be involved in the business aspects of producing your publication.

Feel a bit overwhelmed with the responsibility? It doesn't have to overwhelm you. In fact, there are easy-to-use resources to help you create the content for your publication.

I've often encouraged writers to begin their own magazine—an electronic newsletter. This magazine is a consistent way you can reach out and touch your audience with solid content—and remind them that you want to help them in your particular subject or area of expertise. I have had a newsletter for many years, Right-Writing News. Follow the link and you can see it and subscribe to it. When you subscribe you will receive free ebooks—and access to all of my years of back issues.

Publishers, editors and agents are actively looking for good writers but they want these writers to come to them with a ready-made audience. What are you doing to create this audience? Yes, you are working at your writing and storytelling skills—which is excellent. But are you making audience-building a priority? I hope so because having a ready-made audience could be the tipping point between finding your champion inside the publishing house and a form rejection.

Robert W. Bly has been one of my long-term friends and a mentor in this area of newsletter creation and marketing. His Ebook, Ready-Made Ezines, has a revised second edition and is excellent.

In the first part of this Ebook, Bob provides important details about the creation and writing of an Ezine. He answers important questions such as:

  • Why do you do it?
  • How frequently to you touch your audience?
  • How do you expand your audience and get people's email addresses?
  • How can you create it in two hours or less?
  • Do you send the Ezine in HTML or text?
  • What are the two most important lines in every email?
  • What are the 14 things Bob likes to put into his Ezine?

In the second portion, Bob gives the lasting value of this particular resource: ready-to-use Ezine articles on different topics that you can cut and paste into your own Ezine. The articles are organized into ten different categories for easy use.

This valuable resources is an investment in your own writing life but from my view it is well worth it. You will gain education and the practical articles that you can use for weeks into the future to build your own audience. This resource matches a consistent message that I've been giving to writers. Every writer needs to be developing their own audience and their own products.

If you don't have an Ezine, then take the first step with Ready-Made Ezines. If you already have an Ezine, then you will find more ideas and a treasure-trove of ready-t0–use articles. I'm going to be using this resource in the days ahead. How about you?

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