Hi, my name is D’vorah Lansky and I am excited
to share this blog post, on the topic of Digital Publishing, with you. I’d like
to thank Terry for hosting me during this virtual tour, in honor of Digital Publishing Virtual Summit, where we feature 20 world-renowned book marketing
One of the most important decisions an author
has to make is to choose the title for their book. Your book title is much like
a billboard for your book and strong titles will attract readers like a magnet.
If people are interested in your topic and your book title is well crafted,
using keywords that attract your audience, readers are more likely to take
notice of your book.
A keyword or keyword phrase is a word or
string of words that people would type into a search engine if they were
looking for information on a specific topic.
To identify possible keywords for your book, compose a list of words and
phrases that describe the topic or focus of your book. Keep writing until you
are out of ideas.
An example of a keyword is the word “fishing”.
While your book might be about fishing, that is too broad of a term and people
would have a difficult time locating your book. A more specific, long-tail
keyword phrase would be, “fly fishing in Alaska.” First of all, the type of
fishing is more specific and the geographical location is listed. This will
attract a more targeted audience of readers who are interested in your topic.
Have you ever driven by a store that has a
catchy name, only to wonder what type of business it could possibly be? Book
titles are the same way. You don’t want any guesswork involved when people read
your book title.
You want your book title to grab peoples’
attention and draw them in. Your book title should imply a strong benefit. With
this in mind, head over to Amazon to read book titles in your genre or on your
topic. Notice which ones draw you in, which ones imply a strong benefit, which
ones sound intriguing but don’t provide a clear illustration as to what the
book is about.
Your book’s subtitle also plays an important
part in getting people to pay attention to your book. The subtitle can be
referred to as “the book’s promise.” What is your book going to offer, do for,
or provide for the reader? Having keywords in your title and subtitle is an
effective way of attracting readers interested in your topic.
One method for selecting an effective title
and winning subtitle is to draw upon your community in the form of a survey. Spend
some time brainstorming ideas to come up with a strong, benefit driven titles
and promise driven subtitles. Pick your top three choices for titles and
subtitles and then conduct a survey of your colleagues, friends, and readers to
help you make your final decision. In setting up your survey you can use the
polling feature on Facebook and/or SurveyMonkey.com. You may be amazed at the
results and how a powerful and effective book title and subtitle emerge from
What process do you go through when picking a
title for your book? What do you think of the survey method suggested in this
article? Scroll down to share your thoughts and join in the conversation.
If you’d like to learn more about digital publishing; how it’s grown and
where it’s going, join us for the Digital Publishing Virtual Summit where Terry
Whalin presents a workshop entitled: Become
a Prolific Writer & Write Less
Learn the insider secrets of repurposing to broaden your writing
world and open new opportunities for teaching and income. Terry has modeled and
will teach the techniques in this workshop. Whether you have never been
published or are much published, you need these tools.
Enjoy this Digital Publishing Virtual Tour! May
the gems gleaned aid you on your path as you share your message with audiences
across the globe!
If you are interested in the topic of Digital
Publishing, consider joining us for the Digital Publishing Virtual Summit!
Check out this impressive group of world-renowned experts at: Digital Publishing Virtual Summit
D’vorah Lansky, M.Ed., has been
marketing online and mentoring leaders since 1994. She is the bestselling
author of Book Marketing Made Easy:
Simple Strategies for Selling Your Nonfiction Book Online.
She is the producer of the annual Book Marketing Conference Online and this
year’s Digital Publishing Virtual Summit,
as well as the founder of the Book
Marketing Alliance and the Book Marketing Made Easy Academy. D’vorah
coaches and trains authors around the globe, in online book marketing practices.
Join us for the Digital Publishing
Virtual Summit! Listen as 20 world-renowned experts share their wisdom.